I’m Tom Moore, a product design lead who sets the direction and still ships the work.

Currently
Leading product design at Zinc
Previously
Almedia, Patchwork Health, Rapid, BX and News UK

I’ve spent ten years designing products used by millions, from developer tools to the launch of Times Radio. Today I lead design at Zinc, one of the UK’s fastest-growing tech companies: growing the design team, shaping strategy with product and engineering, and owning the delivery of new AI-powered products, while staying hands-on with the problems that matter most.

More about me
The Rapid team waving in front of a giant Rapid sign in the desert
Tom in a cap and round glasses, eating from a small pot in front of a graffiti-covered shutter

Selected work

PatchworkProduct design and product lead, 2024

Getting NHS clinicians to their first shift faster

Owned product and design for clinician onboarding, with one engineer and a research panel of 700+ NHS workers.

10 → 2
days to first shift
700+
person research panel
View case study
A tilted collage of screens from the redesigned Patchwork app

Rapid APIDeveloper tools lead, 2022–23

Optimised workflows for API developers

Owned the developer tools experience across three time zones, from the core product to a Visual Studio Code extension.

+30%
conversion
100k
weekly VS Code users
View case study
Rapid API Hub shown in a laptop and browser window

Times RadioUX lead, 2019–20

A new audio platform for live and on-demand radio

Led UX for a new national radio station, from testing early concepts to launch.

600k
weekly listeners
3.96m
weekly listening hours
View case study
Times Radio app and website showing the breakfast show

Outside of work

GarmentsShort film

A study into the theme of objects and objectification

TransienceInteractive installation

Opening the doors to rave culture through a journey of accessibility and shared experience

Family PortraitShort film

A visual time capsule of 90s childhood captured in family holidays